VITRA

This showroom project was created for Vitra, a Swiss furniture brand known for its innovative, sustainable, and design-forward approach. Inspired by Vitra’s emphasis on collaboration, craftsmanship, and timeless aesthetics, the space is divided into thematic zones, each one expressing a distinct brand value. From an interactive ergonomic zone to a seasonal pop-up and a sustainability showcase, the layout encourages visitor engagement through tactile experiences and visual storytelling. Organic curves, circular motifs, and colorful accents set a vibrant tone, especially suited for the spring/summer season.

Streamlined and Organic

Vibrant Simplicity

Flexible Modularity

Timeless Collections

Designed with modular flexibility and vibrant simplicity in mind, the space uses iconic pieces and signature materials to communicate Vitra’s design DNA. The use of Jean Prouvé desks, Akari lighting, and curated miniature chairs in the reception area adds a museum-like quality, celebrating design history in a contemporary retail context. This project merges showroom and gallery, creating an immersive environment where visitors can explore Vitra’s commitment to thoughtful, joyful, and enduring design.