Porsche in Joshua Tree
Auto companies are shifting from traditional dealerships to online platforms, requiring a new B2C approach that redefines physical spaces. Beyond the showcasing products, these spaces will be immersive brand experiences and Porsche’s heritage and craftsmanship.
Experience Overview
OFF ROAD
GAS STATION
MERCHANDISE
DINING
SERVICE PIT
The Porsche Off-road Pop-up at Joshua Tree is a unique experiential event designed to highlight Porsche’s off-road capabilities and innovative engineering in one of the most iconic natural landscapes. This activation will seamlessly blend luxury & vintage, adventure, and design, providing attendees with an immersive brand experience while showcasing the brand’s versatility and craftsmanship.
MAIN “D” Building
“D” DRIVE THRU & DINING
Elevations
FRONT
BACK
RIGHT
LEFT
OFF ROAD PREFERENCE
DINING MENU
DRIVE THRU CAFE MENU
VIEW POINTS
